Privacy Policy

2. How we use your information

We use your information to:

• Process and fulfill orders (including shipping and refunds), communicate about orders, and provide customer support.
• Enable account registration, authentication, and to maintain your order history and preferences.
• Improve and personalize the Site, product offerings (Holiday Ritual Kits, Individual Formulas), and marketing communications.
• Detect, prevent, and address technical issues and fraud.
• Comply with legal obligations and enforce our Terms & Conditions.

3. Legal bases for processing (for EU/UK users)

Where applicable, our legal bases include:

• Performance of a contract (processing your order, delivering products).
• Consent (when you sign up for marketing emails or non-essential cookies).
• Legitimate interests (improving services, detecting fraud), balanced against your rights and freedoms.
• Compliance with legal obligations.

4. When we share your information

We may share personal information with:

• Service providers: payment processors, shipping carriers, hosting providers, email and marketing platforms, analytics providers, and other vendors who perform services on our behalf.
• Business transfers: in the event of a merger, acquisition, or asset sale.
• Legal reasons: where required by law, court order, or to protect rights, safety, or property.

We require service providers to process information only as instructed and to maintain appropriate safeguards.

5. Cookies & tracking

We use cookies and similar technologies to operate the Site, remember preferences, analyze usage, and show relevant marketing. You can control cookie preferences through your browser settings and, where available, an on-site cookie consent tool.

6. Data security

We implement administrative, technical, and physical safeguards designed to protect your personal information. No method of transmission or storage is 100% secure; we cannot guarantee absolute security but we take reasonable measures to protect data.

7. Data retention

We retain your personal information as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements. For example, order records and accounting data are retained for tax and compliance purposes.

8. Your rights

Depending on your jurisdiction you may have rights including:

• Access: request a copy of personal information we hold about you.
• Correction: request correction of inaccurate or incomplete data.
• Deletion: request deletion of your personal data (subject to legal exceptions, e.g., records we must keep for accounting or legal compliance).
• Portability: request your data in a machine-readable format.
• Objection or restriction: object to or request restriction of processing for direct marketing or processing based on legitimate interests.

To exercise these rights, contact us using the contact details below. We may ask for verification before fulfilling requests.

9. Children

The Site is not directed to children under 13 (or the applicable minimum age in your jurisdiction). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us so we can remove it.

10. International transfers

Our offices and service providers may be located in countries outside your own. When we transfer personal information internationally we take steps to ensure appropriate safeguards are in place, such as standard contractual clauses where required.

11. Third-party websites

The Site may contain links to third-party sites (for example, payment processors, social media, or partners). This Privacy Policy does not apply to third-party sites. We encourage you to review the privacy notices of those sites before providing personal information.

12. Marketing communications

If you subscribe to marketing communications, we will send updates about new products, promotions, and news (for example product drops for Holiday Ritual Kits and Individual Formulas). You may opt out of marketing messages at any time by following unsubscribe links in emails or by contacting us. Note that transactional emails about orders cannot be unsubscribed from without cancelling the service.

13. California privacy notice (CCPA/CPRA)

If you are a California resident, you may have additional rights under the California Consumer Privacy Act including the right to know, delete, and opt-out of sale of personal information. To submit a request under California law, contact us at the details below. We will verify your request in accordance with applicable law.

14. Changes to this policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will post the updated policy on the Site with a revised effective date.

15. Contact us

If you have questions, requests, or complaints regarding this Privacy Policy or our data practices, contact:

The Ageless IQ Lab
Email: privacy@agelessiqlab.com
Website: agelessiqlab.com

For matters related specifically to product formulations, ingredients, or product pages (example items: Cellular Reboot Serum, Barrier Repair Whipped Body Butter, Resurfacing Body Polish, Small Ritual Set, Full Body Glow Set), see our product documentation and implementation guide. :contentReference[oaicite:2]{index=2} :contentReference[oaicite:3]{index=3}